Professional products from the Ministry of Beauty portfolio
Our brands

Brands that make salons stronger.

From haircare to skincare and grooming: every brand in our portfolio has a clear role in the salon.

Own brand and professional haircare

KIS Haircare

Keratin Infusion System for repair from within.

KIS Haircare combines the best of American and European haircare. The brand focuses on repair from within and gives salons a complete system for care, colour, perm and styling.

  • MOB own brand
  • Keratin Infusion System
  • Colour, repair, perm and styling
View KIS Haircare
Premium professional haircare

L'ANZA

Healing haircare for stronger, healthier hair.

L’ANZA uses advanced technology to repair, seal and protect hair. The brand promise centres on maximum hair health, shine and colour that stays beautiful longer.

  • Keratin Healing System
  • Triple UV colour protection
  • Sulphate-free shampoos
Discover L’ANZA
Professional skincare

Absolution

Conscious French skincare for beauty professionals.

Absolution brings skincare, professional routines and conscious cosmetics together. Within MOB, the brand forms the skincare pillar for salons and beauty professionals who combine results with responsibility.

  • French skincare
  • Organic and ecological profile
  • For professional routines
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Men’s care and grooming

18.21 Man Made

Characterful grooming brand for barber and salon.

18.21 Man Made gives salons and barbers a distinctive men’s care category. The brand is about ritual, character and a grooming experience that is immediately recognisable.

  • Strong grooming identity
  • For barber concepts
  • Clear brand experience
View 18.21 Man Made
Premium salon brand

Paul Mitchell

A strongly growing salon brand with commercial energy.

Paul Mitchell is the premium salon brand MOB is currently expanding further in Belgium. The brand world is salon-friendly, recognisable and ideal for professionals who want to grow.

  • Premium salon brand
  • Growth in Antwerp and East Flanders
  • Strong salon recognition
View Paul Mitchell